P roximity solutions can power any place of interest – a sports stadium, zoo, museum, exhibition hall, concert and more – to make visitor experiences more exciting, relevant, functional and consistent. The extensive list of applications for Bluetooth low energy and real-time location systems in these venues include:

Simplified navigation and access. Beacon-based proximity technologies that push maps to guests can help them get where they’re going faster, with reduced frustration. That allows them more time to explore and engage with their desired experiences. This delivers more value to guests and results in improved satisfaction.

Self-guided tours. Digital proximity solutions can reduce overhead and personnel costs, while freeing guests to engage with attractions in a way that is more personalized and convenient. With self-guided tours enabled using proximity technologies, visitors can explore at their own pace, linger where desired and enjoy a more satisfying visit. Venues can allocate staff and resources for more critical, value-focused functions.

Deploy enhanced marketing. Beacon-based technologies allow venues to connect with visitors through more relevant and effective marketing content. Guests can view information about future events, advertisements, retail items related to spaces they are exploring and more. Proximity creates a more robust context for connecting with and sharing your event.

Game applications. Venue environments can be gamified and visitors encouraged to interact more completely with events and exhibits, to deliver a more immersive experience than before. Museums can use proximity technology to host quiz games, zoos can have animal scavenger hunts, stadiums can lead guests through a trivia game that highlights the history and accomplishments of their favorite team. Accrued points can be converted to rewards that earn retail discounts, ticket rebates and more, all with the goal of encouraging repeat visits and more satisfying engagement.

Enhanced networking. For exhibition halls, conferences and professional events, proximity-powered apps can provide attendees with access to a comprehensive stream of data that makes networking more efficient and effective. Guests can be notified which of their LinkedIn contacts is nearby, prompted to “join the conversation” where meet & greets are happening and directed where to go for scheduled events.

Real-time notifications. Schedule changes, event updates, attendee information and more can be updated and pushed to visitors in real-time. Beacon-based technology allows guests to enjoy an experience that is more convenient and personalized.

Drive traffic to premium exhibitors. BLE beacons can also be used to make premium exhibitors and booths stand out from the crowd. This can be a new revenue stream for events – vendors would need to pay a fee to be highlighted – and can offer a new way to differentiate an event host in a crowded schedule.

Improve convenience. Proximity beacon networks deployed in an airport could connect with arriving visitors and allow them to complete registration prior to an event. Booth sign ups and scheduling could be accomplished digitally, as guests arrive. Virtually every aspect of the event responsibility chain can be streamlined and made more convenient with support from BLE and RTLS technologies.

POI engagement is just another exciting new frontier in the proximity ecosystem – Cloud I/Os can help you explore all the benefits and advantages available to your organization.

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