To us, Digital Transformation is the integration of digital technology into all areas of a business, fundamentally changing how the business operates and delivers value to customers. Digital Transformation can also create new products and services that disrupt the industry the business is in hence creating a new competitive edge.
Traditional competitive advantage give companies very little edge for long. The only real, sustainable competitive advantage is continuous innovation. Innovative organizations continuously develop, test new ideas to improve their business performance and enhance business values.
The digital transformation journey is the same for SMEs as it is for larger enterprises: it leverages technology and innovation as a driver for profound improvements in organizational activities, processes, competencies and models.
When it comes to data analytics, there was a time when Big Business and enterprises had insurmountable advantages of scale. Now technology has leveled the playing