Consumer Engagement Through Marketing Automation & Proximity Technology
Retail is one of the most mature and fast-growing industry contexts where beacon-based solutions are transforming the way vendors and brands connect with customers. Four of the most popular and effective automated marketing techniques are push notifications, customized coupons and offers, indoor navigation and data generation.
Hereâs a closer look at each:
Push notifications.Â More powerful and effective than standard marketing emails or text messages, beacon-powered push notifications enable retailers to connect directly with customers when they are in the area. Messages can be enhanced with relevant data about the user â a retailer could remind them of a catalog item they saved â and bolstered by shopping histories, preferences and demographics. Beacons can connect users to the exact message most relevant to their interaction. Push notifications powered by proximity are a cheaper solution than comparable WiFi-based systems, demonstrate improved reach and engagement and provide additional customer data that can be used for future engagement.
Customized coupons & offers.Â Access to comprehensive shopper data enables vendors to generate smarter, more enticing offers to customers. Using data generated from online visits, shopping history and stored preferences, a retailer can generate customized coupons and highly relevant offers that differ from one shopper to the next. Instead of spamming shoppers with non-relevant offers, highly targeted offers boost engagement and improve conversion rates. Personalized in-store shopping is helping brick & mortar retailers tip the scales in their battle with online retailers.